MANAGING REFERRALS AND AVERAGES FOR STANDARD MEMBERS
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Here are some suggestions:
- Instead of focusing on getting a high averages more on how to reducing costs to increase profit.
- Find out your rented referral's costs to keep 1 ref for each day.
For example: $0.22 for 30 days, 0.22/30 = $0.00733
- Increase your renewing days to the maximum when possible.
The more days you renew for, the less is the average that you need to break even
and also lower the costs to keep each ref for each day.
- Know what your recycling costs are: for standard member it's $0.07 for each ref.
- Know what your free replacement days are: for standard member it's 14 days.
That means the referral gets replaced on the 15th day and if you wait until a
ref that has not clicked for 15 days from the above example the ref has
already cost you: $0.00733 x 15 days = $0.11
- Click all daily ad's according to server time.
- Click on extra ad's whenever it's available by installing AdAlert,
browse the forums, or while managing your referrals through out the day.
- Watch for Admin's special discount days.
- Don't let referrals expire unless it's more than you can manage to be in profit.
- Turn AutoPay off once you have all refs renewed 90 days or longer.
- Use AutoPay if renewing less than 90 days.
- You may lock referrals that are clicking at least 5 days or more out of 10 days
and manually recycle the unprofitable refs as soon
they made one or two more clicks within 2~5 days.
- Get some direct referrals if possible because they're free.
- Use the export list to keep track of clicking activites of the refs so it's possible
to see if they clicking in a profitable way for more than 10 days.
The more or longer the data you'll have more info to judge a referral to recycle or not.
- Let said your BEP is 1.2 that means 12 clicks in 10 days or 4 clicks a day in 3 out of
10 days. As long if the ref is clicking consistantly 2~3 times every week, keep it.
- Usually after 3 weeks some refs activity might slow down, manually recycle
the ref that is only clicking once every week. Even though the ref might have an
above BEP average from being more active during the first 3 weeks.
Remember to test and develop your own strategy/policy.
See what works best for your groups of referrals
and your account since every account is unique.
